Don't go overboard with marketing your work as an artist

My message to anyone who might be intensely building up their media presence:

Do it; surely people need to know that you exist, for your art business to flourish. But do not overdo it. Focus on creating, not so much on theory or the whole support structure of your craft (unless you have none, then surely this should be addressed as soon as possible), and just prioritise your art and create as much as possible and as regularly as you can.

It’s so easy to think you’re creating, when in reality you’re just making YouTube thumbnails and Instagram posts, while the real works that made you become an artist in the first place silently start to gather dust. I guess sometimes we just lose sight of the forest for the trees.