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Transcription:
importance of ethics in business
If you knew in your heart of hearts that you had a really great product or service that could genuinely help people, that would solve their big complex problems and issues that they struggle with...then of course you'd want to shout it from the rooftops, right?
And what we're about to do here is really walk a fine line...a very crucial tightrope walk of ethics...because if you really, truly believed in what you were doing, you can't force it onto people. You can't force people to buy...even if it's in their own best interests.
Instead, we need to use what I call honest, ethical persuasion. That is, to present you, your online business, and your pain-solving product or service in the best way possible...and to let your potential customers make up their own minds. That's the honest, ethical, genuine way to do it.
And I call this a tightrope walk because the tools and methods of influence can be used for good -- to help people and to structure a voluntary financial transaction where you get what you want and your customer gets what they want...but too..