First published at 05:24 UTC on May 26th, 2020.
The global marketing resource management market is expected to register a CAGR of around 12% during 2025, according to a new report published by IMARC Group. Marketing resource management (MRM) is an application that is utilized for managing and mea…
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The global marketing resource management market is expected to register a CAGR of around 12% during 2025, according to a new report published by IMARC Group. Marketing resource management (MRM) is an application that is utilized for managing and measuring the effectiveness of marketing activities, which includes budgets, tasks, ideation and creation.It allows an organization to plan campaigns, centralize resources, create and develop projects, produce and disseminate images and campaign collateral, and analyze and optimize marketing and communication resources. Consequently, it is employed in the banking, financial services, and insurance (BFSI), information technology (IT), telecommunications, healthcare, life science, media and entertainment, travel and tourism, education, energy and utilities, and mining and construction industries.
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