Apple doesn't actually care about your privacy

Apple's infallible privacy grandstanding is a masterpiece of distinguishable marketing. For Apple privacy is a publicity stunt. It's a clever trick with words that lets Apple get away with the same invasive practices for which other companies eat the dirt.

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Apple cleverly compares their practices with their seeming rivals like Google and Facebook. Because when it comes to the software Apple provides, they aren’t treating your data any differently than other software companies.

Companies that promise you strong privacy and security begin with preventing themselves from accessing your data. Apple doesn’t do that. Apple possesses keys to unlock your iCloud account, which is why phishing Apple employees is the number one tactic to break into people’s accounts.

iMessage promises end-to-end encryption, but its implementation is very poor when compared to other protocols like Signal. iMessage doesn’t provide any interface to verify authenticity of contacts people are communicating with and thus can inject keys that would enable Apple or law enforcement agencies to monitor your conversations in real time. iMessage doesn’t implement any way to obscure metadata and so all your contacts, IP addresses, time stamps, and the size and presence of attachments is open for surveillance.

Sources

Apple privacy hypocrisy due to censorship in China
https://www.nytimes.com/2017/07/29/technology/china-apple-censorhip.html

Apple and government surveillance
https://theintercept.com/2014/09/22/apple-data/
http://appleinsider.com/articles/13/06/06/apple-reportedly-last-company-to-join-governments-prism-data-mining-program
https://www.washingtonpost.com/investigations/us-intelligence-mining-data-from-nine-us-internet-companies-in-broad-secret-program/2013/06/06/3a0c0da8-ce..