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Nudge, czyli impuls. Ukryta perswazja w sprzedaży i marketingu

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First published at 18:49 UTC on November 19th, 2023.

#nudge

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https://www.rafalszrajnert.pl/nudge-impuls/ Teoria szturchnięcia- ang nudge - to koncepcja z ekonomii behawioralnej, podejmowania decyzji, polityki behawioralnej, psychologii społecznej, zachowań konsumenckich i pokrewnych nauk behawioralnych, która proponuje adaptacyjne projekty środowiska decyzyjnego (architekturę wyboru) jako sposoby wpływania na zachowanie i proces decyzyjny grup lub osoby. Szturchanie kontrastuje z innymi sposobami osiągnięcia zgodności, takimi jak edukacja, ustawodawstwo lub egzekwowanie prawa.[

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