B2B Marketing Strategies For Challenging Times - Samantha Stone - Episode P6

This was an exclusive one-hour interview for our Premium Members, now released for all our viewers
B2B Marketing Expert Samantha Stone talks about adapting to shifting buyer trends in the disrupted and digital-influenced post-pandemic environment. She covers, Transparency, eCommerce for business buyers, customer retention and much more.
contact Samantha and get her book at https://unleashpossible.com
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais
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Timeline
01:40 Samantha’s Background
05:15 Coping with disruption
07:17 When to use Artificial Intelligence (AI)
08:50 Transparency
10:30 Shifting buyer trends
11:04 eCommerce for B2B customers
15:44 Incentive pricing for new customers
16:50 Customer retention
19:17 Adapt to survive
21:30 Future of B2B Sales Reps?
24:30 Community Marketing
28:40 Removing friction from the buying process
33:20 Multi-channel promotions
39:18 Understanding real goals
42:27 Misguided goals
44:20 Generational preferences
45:11 Get Samantha’s book
48:41 In tough times focus on profitability
56:20 Contact Samantha