Tip #8: Add a “how-to” section to your website
Since featured snippets are such a great opportunity to attract website traffic and gain new leads, it’s a smart idea to redesign your site in a way that lets you optimize “how-to” content.
Some websites …
Tip #8: Add a “how-to” section to your website
Since featured snippets are such a great opportunity to attract website traffic and gain new leads, it’s a smart idea to redesign your site in a way that lets you optimize “how-to” content.
Some websites are creating entire sections on their sites that are specifically for giving answers to their readers’ questions.
Here’s how Lowe’s is doing it with their “How-to Library:”
This gives all of your content that is devoted to answering questions or solving pain points a place to live on your site.
If you don’t want to create a “how-to” section, a Q&A area might be a good idea instead.
This area could include answers to frequently asked questions about your products, services, or industry.
High-quality images and videos also boost your chances of ranking for featured snippets.
Tip #9: Add high-quality images and video
Most people love to learn visually, which is why photos and videos can help you rank for featured snippets.
Adding images to each step doesn’t have to be hard. I have repeatedly said that Canva is a great tool for creating your own images because it truly is.
pasted image 0 187
Upload your own images or pick a free Canva stock photo. Then, choose free shapes, icons, and more to add to your images.
pasted image 0 117
Don’t forget about video either. It’s huge for engagement.
65% of people watch at least three-quarters of a video and 59% of executives believe that people are more likely to watch a video if they combine text with video.
One simple way to do this is to create a voice transcript for all of your videos. Google will recognize the text and might choose it for a featured snippet.
You should also make sure that your video content is high quality.
I write the entire voice transcript in the description area of the video, right under my other social links.
This allows me to combine my video efforts and my SEO and keyword research plans, optimizing my videos for featured snippets, too.
Conclusion
Trying to keep up with Google can be absolutely exhausting.
But it looks like featured snippets aren’t going anywhere. In fact, they’re on the rise. That means that pages with featured snippets are dominating search queries.
They’re the first thing that comes up in most SERPs and they’re more than just plain links.
Earning a featured snippet means that you rank for position zero, which is the highest ranking spot possible without advertising.
If you want to boost conversions, drive visitors to your website, and beat your competition easily, ranking for featured snippets is the answer.
Now that you know exactly what featured snippets are, there’s no excuse not to try and rank for them.
Start out by finding out which featured snippets your competitors rank for with a tool like SEMrush. You can also use Google to find other featured snippet opportunities.
Use Answer The Public to identify tons of potential content ideas, and be sure to answer as many related questions as possible in one article.
Keep the word count for each question brief: no more than 50 words. Use headers to break up steps and lists, too.
Don’t forget to add a “how-to” or Q&A area to your website to give content that you optimize for featured snippets a place to live.
And add lots of high-quality images and videos where you can. Create voice transcripts for videos so that Google will recognize the text and consider your videos for snippets, too.
