My quick thoughts on the BitChute rebranding (audio only)

I had written out a detailed explanation here, but BitChute decided to freeze up on me so I lost what I wrote when I restarted. Shortstop:
1) BitChute, as a brandname, suggests it applies to all audiences, where-as SPKOUT suggests it's only really just those who are politically active
2) Lets Play'ers, and people with 'trivial', non-political active channels can make valid, truthful points too, so it should be a more universal name (IE BitChute)
3) SPKOUT focuses too much on an 'inherient' trait that social media platforms should have by default; the primary feature should be BitChute's flexibility to resist censorship of speech, not the whole 'lets speak out', and comes off as a political rather than a general platform.
4) The white/red scheme made BitChute look a bit like YouTube, which immediately suggests to people it's a viable alternative to youtube (and it is)
5) Yes, I'm aware you can change the theme, but the default theme should be the white/red/bright one.

I'm not going to leave because of the rebranding, but I think BitChute is unaware it's being successful precisely because it is BitChute (A P2P resistant model) and not 'SPKOUT' (A 'lets yell at everybody' platform). Even if they do the same things - brandnames create the first impressions on it's users.