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Jean-Yves Le Gallou présente : La désinformation publicitaire

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First published at 23:08 UTC on August 26th, 2019.

polemia

Polémia

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Chaque Français subit chaque jour 61 minutes d’exposition publicitaire ; 2 % de la richesse produite sont consacrés au formatage de l’opinion par la publicité ; les neurosciences sont placées au service de la manipulation mentale. Enfin, comme il existe des bobards médiatiques, il y a des bobards publicitaires. Tout cela dans un double but : le conditionnement à l’acte d’achat compulsif, le conditionnement au politiquement correct. C’est dans un goulag mental que nous sommes enfermés. Comment décrypter la publicité ? Comment échapper à la désinformation publicitaire ? Comment parvenir à la contourner ? Un essai qui ne pose pas seulement un problème mais qui ouvre les voies d’une résistance.

Disponible sur : http://www.polemia.com/la-boutique/

#Polémia #Médias #Publicité

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