20th Century | Campbell Playhouse | Orson Welles |

CLASSIC THEATRICAL RADIO |
The Campbell Playhouse was a 60-minute live radio show performing adaptations of popular motion pictures, novels, and classical plays. Previously, Orson Welles’ and The Mercury Theatre On The Air, produced some exceptional presentations and were gaining a steady audience as the un-sponsored run seemed to get better every week. With the 1938 Halloween production of 'The War of the Worlds' becoming front-page headlines around the World , well . . all of a sudden they had a hot property on their hands. This notoriety led to the generation of a lucrative national sponsor in the form of Campbell Soup. On December 9, 1938, Campbell Playhouse replaced The Mercury Theatre on the Air. The show had its debut using Welles' adaptation of Rebecca as the premiere offering. The production location changed from New York to Los Angeles as part of the trendy west coast creative exodus in November 1939.

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