A quick and easy guide to understanding search intent for SEO
Today we are going to look at how to do research on “Know,” Do” and “Go” queries so you can create content that puts you in front of the consumer at all stages of their purchasing cycle.…
A quick and easy guide to understanding search intent for SEO
Today we are going to look at how to do research on “Know,” Do” and “Go” queries so you can create content that puts you in front of the consumer at all stages of their purchasing cycle.
I am Raj Pavi, creator of AI Insider an Artificial Intelligence powered SEO tool.
AI Insider help you to outrank any competitors . Yes I mean any, you dont believe me right.
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In 2011, Google coined the phrase Zero Moment of Truth. They recognized how consumer behavior was changing in the online world.
The Zero Moment of Truth references the point in a buying cycle when the user is researching a product.
It’s the moment between the stimulus that makes you aware of a product (like an advertisement ) and the First Moment of Truth – the moment the user interacts with a brand just before making the purchasing decision.
In 2020, you need to make sure that your business and website are in front of the users at the time that they are researching the products you sell. Your brand needs to be at the forefront of their minds when they are ready to press the “Buy Now” or “Add to Cart” button.
But how do you go about finding out what kind of content you need to produce to appear at the different stages of the buying cycle?
This is where search intent comes in.
What is search intent for SEO?
search intent can be broken down into three distinct types:
Informational Searches
Transactional Searches
Navigational Searches
So how does that work for SEO?
Let’s say we are doing SEO for a fictional e-commerce store that sells appliances. We can use this to show how the three different types of search intent work.
2. Informational searches
These are the searches conducted that are generic.
They are likely to be done by people who want to learn about a particular subject and are not expected to convert yet
In our appliance website example, these queries might be:
“How do you clean ovens?”
“How do I clean my oven naturally?”
“Fridge freezer sizes”
With Google showing more and more “People Also Ask” queries in the SERPs, it is easy to identify and capitalize on these keywords or phrases.
Although the likelihood for conversion at this point in the searcher’s journey is minimal, these are queries that you want to be ranking for.
Having this sort of content on your website gives you the opportunity to put your brand or site in front of the users at the start of their journey.
When you consistently rank for these types of queries, you are placing yourself where your competitors are not.
With Google showing more featured snippets and other SERP features, you can increase your organic footprint while also serving your potential customers needs.
Nothing is guaranteed but I have found that the more content you optimize for these, the higher chance you have of getting those coveted spots in the SERPs.
