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Curt Carlson: There is a Systematic, Repeatable Process to Generate Customer Value

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First published at 17:09 UTC on October 29th, 2019.

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Is successful value creation through innovation the product of genius? Or, of luck? No, it’s the product of a system, applied with discipline. Utilizing the system can result in repeated success in customer value generation.

Curt Carlson is the wor…

Curt Carlson is the world’s leading expert practitioner. He is the founder and CEO of Practice of Innovation, LLC, and was President of SRI International, identified as the most successful innovation company in the world based on its development and introduction of globally important innovations like Siri for the iPhone4 and HDTV. Under Curt’s leadership, SRI grew 3.5X and created tens of billions of dollars of new customer value.

Show Notes: https://mises.org/library/curt-carlson-there-systematic-repeatable-process-generate-customer-value

"Curt Carlson's N-A-B-C Innovation" (PDF): Mises.org/E4E_37_PDF

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