Advertising Sophistry & Commoditized Lifestyles

This is a 1994 perfume commercial for “V, by Vanderbilt.” In its brief seconds, some of the core tenets of sophist teachings are promoted–individualism, subjectivism, and the commodification of identity.

The act of destroying the traditionalist values of the West (racial identity, cultural homogeny, religious teachings, and the promotion of chastity, marriage, and raising children to your cultural heritage) has left a major psychological gap in its inhabitants. Even in brainwashing, you cannot simply remove a person’s identity; it must be replaced with another, otherwise severe psychological problems occur. To replace Western traditions and values, the controllers of the economy have instead sold us a “product lifestyle.” Where before people would buy a product for its reliability, functional utility, and benefit to the healthy rearing of a family, now they buy products because “they look cool” or “a famous person endorsed it” or “everyone has one.” Marketers make products, no matter how mundane, feel as though they have a “life” of their own, and that they are intrinsic to your happiness or a “successful” life.

Again, a bit of an odd thing to post on its own, but it makes sense given its context as merely a backup for the citation in my book. For more on this point, see the following videos.

https://www.bitchute.com/video/IQeaSjIkpq01/
https://www.bitchute.com/video/wDZAuCKkne8S/
https://www.bitchute.com/video/CH4MDZ88OWGN/