In this talk, Sean Macintyre of Copy That! reveals the lucrative demographic of buyers big brands ignore and even deliberately advertise against. Plus, he'll share 4 characteristics of this demographic you can leverage to sell to them, and an e…
In this talk, Sean Macintyre of Copy That! reveals the lucrative demographic of buyers big brands ignore and even deliberately advertise against. Plus, he'll share 4 characteristics of this demographic you can leverage to sell to them, and an example of a promo that used these very methods to make millions and millions of dollars.
💡 HIGHLIGHTS
00:00 The demographic big brands ignore–and even actively market against–that spends more than anyone else
02:57 Four characteristics of this demographic you can take advantage of when trying to sell to them
11:33 An example of a promo that leaned into the beliefs of this demographic and made tens of millions of dollars as a result
🧔♂️ ABOUT SEAN MACINTYRE
Sean Macintyre is an award-winning, multimillion dollar financial copywriter. He's currently the publisher for Creating Wealth Publications. He's also a co-founder of the wildly popular YouTube channel and membership community, Copy That!
✊ ABOUT MINORITY COPYWRITER SUMMIT
Minority Copywriter Summit is an annual symposium for the most marginalized minority in the marketing and advertising world: the straight, white, religious, conservative, biological male. Our chief aim is to hold space for male copywriters of lighter colour. We will center their voices and celebrate their work which dares to SELL. Minority Copywriter Summit pledges to facilitate the difficult-yet-necessary conversations that will bring about the next Golden Age of Advertising. Or as we like to call it… The First Age of Chadvertising.
✍️ ABOUT COPYSKILLS™
Minority Copywriter Summit is organized and hosted by CopySkills™, the ONLY training program for Global South copywriters. CopySkills™ is a membership community for copywriters in the Global South. We help you master your craft and work with better clients for as low as $19.99/month.
Included in your membership:
🧐 All your business, marketing & client management questions answered
📝 Unlimited copy critiques so you keep getting better
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