In this presentation, Joshua Lisec shares his framework for writing and publishing books that SELL your services and grow your business. This is a valuable topic for copywriters to understand because you may have a client ask you to help them write …
In this presentation, Joshua Lisec shares his framework for writing and publishing books that SELL your services and grow your business. This is a valuable topic for copywriters to understand because you may have a client ask you to help them write a book. Plus, pretty much every successful copywriter writes a book of their own at some point.
💡 HIGHLIGHTS
00:00 The specific function of a non-fiction book
04:01 A foolproof method for finding the title of your book
05:46 The number one obstacle between your customer and the outcome they want, and how your book helps overcome it
12:03 Book outlines aren't random. There's a logical way to discover and order your chapter headings. Here's how.
16:09 Your system of genius. What it is and how to document it.
22:43 What happens when you become an "author"
🧔♂️ ABOUT JOSHUA LISEC
Joshua Lisec is a #1 international and Wall Street Journal bestselling ghostwriter who has ghostwritten more than 80 books since 2011 on everything from metabolic health and internet marketing to political tell-alls and current events reporting that have been translated into several languages. After having multiple novels published by an independent publishing house, Joshua turned his talents to helping others achieve their own literary dreams. As a leading expert on author voice authenticity, Joshua has helped executives, coaches, inventors, multimillionaire and billionaire entrepreneurs, philanthropists, politicians, and religious leaders find the best way to say what’s on their minds and in their hearts. The only Certified Ghostwriter (California State University, Long Beach) and Certified Hypnotist (National Guild of Hypnotists), Joshua teaches a masterclass on hypnowriting, a method of ghostwriting that uses the techniques of hypnosis to structure a draft and refine a book. His persuasive-writing courses,
including “The Best Way To Say It,” have more than 2,700 students worldwide.
✊ ABOUT MINORITY COPYWRITER SUMMIT
Minority Copywrit..
