In this talk, successful freelance copywriter Dennis Demori lays out his 5-step Stranger to Retainer system for finding retainer opportunities, selling retainer packages and managing retainer clients so they don't churn.
đź’ˇ HIGHLIGHTS
00:00 Wh…
In this talk, successful freelance copywriter Dennis Demori lays out his 5-step Stranger to Retainer system for finding retainer opportunities, selling retainer packages and managing retainer clients so they don't churn.
đź’ˇ HIGHLIGHTS
00:00 Why you should want retainer clients
05:48 How to identify retainer opportunities with prospects and existing clients
09:36 How to design and sell retainer packages
15:19 How to manage retainer clients long-term
🧔‍♂️ ABOUT DENNIS DEMORI
Dennis has been getting his hands dirty in marketing and sales for over 20 years. I sell over two dozen training products about freelancing, marketing, sales and copywriting. He's helped train hundreds of freelance email marketers and currently runs a small community called Email Kit. Dennis was the copy, email and offer coach at Likes Ain’t Cash, the biggest group coaching program on X/Twitter, where he helped over 100 clients launch and grow their online businesses from January 2023 to January 2024. Dennis has written for clients like Traffic & Funnels, Spy & Survival, Legion Athletics, IIFYM (If It Fits Your Macros), Street Athletics, Alex Berman, Chase Dimond and Ed Latimore.
✊ ABOUT MINORITY COPYWRITER SUMMIT
Minority Copywriter Summit is an annual symposium for the most marginalized minority in the marketing and advertising world: the straight, white, religious, conservative, biological male. Our chief aim is to hold space for male copywriters of lighter colour. We will center their voices and celebrate their work which dares to SELL. Minority Copywriter Summit pledges to facilitate the difficult-yet-necessary conversations that will bring about the next Golden Age of Advertising. Or as we like to call it… The First Age of Chadvertising.
✍️ ABOUT COPYSKILLS™
Minority Copywriter Summit is organized and hosted by CopySkills™, the ONLY training program for Global South copywriters. CopySkills™ is a membership community for copywriters in the Global South. We help you master your cra..
