In this talk, Ben Settle takes you through his one-sentence client-less copywriter business plan, step by step. It's so simple you may not think much of it, but it's the key to the freedom all copywriters want.
💡 HIGHLIGHTS
00:00 Why you…
In this talk, Ben Settle takes you through his one-sentence client-less copywriter business plan, step by step. It's so simple you may not think much of it, but it's the key to the freedom all copywriters want.
💡 HIGHLIGHTS
00:00 Why you need a business plan to be client-less copywriter
00:59 The biggest mistake people make when picking a market to serve
04:00 How to find a “flagship offer,” your core product
05:48 How to find your “backend offer,” what you'll sell to customers
08:06 How to find your market so you can sell to them
10:14 A real example of a one-sentence business plan you can model
🧔♂️ ABOUT BEN SETTLE
“Whenever I go to parties and people ask what I do, I always say, ‘I’m like a bum, but who gets paid.’ And it’s true. A bum rattling a paper cup full of change on a street corner works harder than you will if you know just a few direct response marketing principles and combine them with email marketing correctly. This powerful combo lets you create any kind of lifestyle you want — including reducing your work day down to as little as 10-minutes, if you choose.” — Ben Settle
Ben publishes a monthly print newsletter called “Email Players” that costs $97.00 per month and is read by hundreds of people in over 30 countries — including by some of the most respected copywriters and marketers on the planet, such as A-list copywriters, publishers at prestigious direct marketing companies like Agora Financial, leading auto-responder & email trainers, world class copywriters … and more.
✊ ABOUT MINORITY COPYWRITER SUMMIT
Minority Copywriter Summit is an annual symposium for the most marginalized minority in the marketing and advertising world: the straight, white, religious, conservative, biological male. Our chief aim is to hold space for male copywriters of lighter colour. We will center their voices and celebrate their work which dares to SELL. Minority Copywriter Summit pledges to facilitate the difficult-yet-necessary conversations that will br..
