In this talk, Troy Broussard reveals why, despite NOT being a copywriter, he's able to outperform professional copywriters with his tiny audience. He'll also give you a stupid-simple writing system you can use to write daily emails forever…
In this talk, Troy Broussard reveals why, despite NOT being a copywriter, he's able to outperform professional copywriters with his tiny audience. He'll also give you a stupid-simple writing system you can use to write daily emails forever and never run out of ideas.
💡 HIGHLIGHTS
00:00 Why you've never heard of Troy Broussard
02:40 Why a lot of copywriters miss the point of copywriting (this IS the point and you should focus on it instead)
05:36 The two fundamentals skills you need to win at life
10:27 A stupid-simple system for writing that creates the true outcome you want from your audience
17:33 What the world's greatest and most successful copywriters know about selling that YOU DON'T
21:46 How to make email great again
🧔♂️ ABOUT TROY BROUSSARD
Troy Broussard is a former navy nuclear submarine engineer who has built multiple successful and profitable businesses. His current gig is being the founder of several software companies like BerskerMail and Learnistic, to name a couple.
✊ ABOUT MINORITY COPYWRITER SUMMIT
Minority Copywriter Summit is an annual symposium for the most marginalized minority in the marketing and advertising world: the straight, white, religious, conservative, biological male. Our chief aim is to hold space for male copywriters of lighter colour. We will center their voices and celebrate their work which dares to SELL. Minority Copywriter Summit pledges to facilitate the difficult-yet-necessary conversations that will bring about the next Golden Age of Advertising. Or as we like to call it… The First Age of Chadvertising.
✍️ ABOUT COPYSKILLS™
Minority Copywriter Summit is organized and hosted by CopySkills™, the ONLY training program for Global South copywriters. CopySkills™ is a membership community for copywriters in the Global South. We help you master your craft and work with better clients for as low as $19.99/month.
Included in your membership:
🧐 All your business, marketing & client management questions answered
📝 Un..
