In this talk, Chris Orzechowski breaks down an email campaign that crushed for his client, Carnivore Snax.
💡 HIGHLIGHTS
00:00 Why Orzy loves writing for e-commerce brands and physical products
01:31 What to do with bad reviews
03:43 Applying dir…
In this talk, Chris Orzechowski breaks down an email campaign that crushed for his client, Carnivore Snax.
💡 HIGHLIGHTS
00:00 Why Orzy loves writing for e-commerce brands and physical products
01:31 What to do with bad reviews
03:43 Applying direct response copywriting to e-commerce emails (a lot of brands overlook this)
06:11 How to transition from lede to pitch in an email
10:24 How to “stand for something” the right way by understanding your customer (and not talking down to them)
13:20 Writing with balls/ballsy copywriting
🧔♂️ ABOUT CHRIS ORZECHOWSKI
Chris Orzechowski got his start as a humble email copywriter. Since then he's built an email agency, a thriving info product business, published 3 books–Make it Rain, Scale While You Sleep, The Moat–and has just launched an X advertising agency. Chris is one of the few working copywriters I know whose style is REQUESTED by clients, “I need Orzy emails.”
✊ ABOUT MINORITY COPYWRITER SUMMIT
Minority Copywriter Summit is an annual symposium for the most marginalized minority in the marketing and advertising world: the straight, white, religious, conservative, biological male. Our chief aim is to hold space for male copywriters of lighter colour. We will center their voices and celebrate their work which dares to SELL. Minority Copywriter Summit pledges to facilitate the difficult-yet-necessary conversations that will bring about the next Golden Age of Advertising. Or as we like to call it… The First Age of Chadvertising.
✍️ ABOUT COPYSKILLS™
Minority Copywriter Summit is organized and hosted by CopySkills™, the ONLY training program for Global South copywriters. CopySkills™ is a membership community for copywriters in the Global South. We help you master your craft and work with better clients for as low as $19.99/month.
Included in your membership:
🧐 All your business, marketing & client management questions answered
📝 Unlimited copy critiques so you keep getting better
👨💻 Growing course library to ..
