In the keynote presentation of Minority Copywriter Summit, The Honorable Brian Lenney, US senator for Nampa, Idaho, shows newbie and novice copywriters how to get their first (or next) copywriting client... and keep them coming back for more. Brian …
In the keynote presentation of Minority Copywriter Summit, The Honorable Brian Lenney, US senator for Nampa, Idaho, shows newbie and novice copywriters how to get their first (or next) copywriting client... and keep them coming back for more. Brian has also generously shared his notes and resources for the presentation so you can access them at any time. If you'd like a copy off these notes, simply comment NOTES below.
💡 HIGHLIGHTS
00:00:00 Brian's introduction - how copywriting has changed his life
00:07:45 Getting started - finding problems people will pay you to solve, copywriting services you can make fast money with
00:24:30 - Finding clients fast - how to research prospects, find decision makers, word-for-word cold email scripts you can use immediately
00:52:37 Resources - Sample Loom video, cold outreach email templates, Javascript to edit any page live, example proposal/scope of work
🧔♂️ ABOUT BRIAN LENNEY
Brian Lenney helps founders, CEOs, and business owners bring in new names and new revenue through direct-response copywriting and conversion rate optimization. He's worked for some of the biggest brands on the planet like HubSpot, The Agora Companies, Rich Dad, M.I.T. (and many others.)
✊ ABOUT MINORITY COPYWRITER SUMMIT
Minority Copywriter Summit is an annual symposium for the most marginalized minority in the marketing and advertising world: the straight, white, religious, conservative, biological male. Our chief aim is to hold space for male copywriters of lighter colour. We will center their voices and celebrate their work which dares to SELL. Minority Copywriter Summit pledges to facilitate the difficult-yet-necessary conversations that will bring about the next Golden Age of Advertising. Or as we like to call it… The First Age of Chadvertising.
✍️ ABOUT COPYSKILLS™
Minority Copywriter Summit is organized and hosted by CopySkills™, the ONLY training program for Global South copywriters. CopySkills™ is a membership community for copywrite..
